A Schedule for Marketing Success for Your Real Estate Business

In the world of real estate there are many challenges that can occur on a daily basis. Customers can cancel appointments. Transactions that you thought were going to close fall apart. A prospect who wasn’t supposed to come in for days arrives early. The number of challenges that occur on a daily basis can drive you insane.Even with all of these challenges that can occur, I invite you to consider the following:Struggling Agent – One who makes statements like “I don’t know what tomorrow will be like, I am busy”, “Each day is different I can commit to a meeting”; “I work 24/7”. The struggling agent never seems to get their schedule under control. They may have a good year every now and then, but for the most part they live commission check to commission check.
Top Producing Agent – One who makes statements like “Each Saturday we hold X of open houses”, “Ever morning from 9am-12noon we follow up on prospects”, “I don’t have time for a meeting on X, but I can schedule on Y”. The top producing agent controls their schedule.Sound too far fetched? It won’t happen over night; however, when you want your real estate business to run smoothly you will have a set schedule that delivers consistent results. Consider the following elements that can be part of your schedule.Marketing Time – Dedicate time each day to run your marketing. This might be short sale marketing. It could be doing marketing for your website. When you can dedicate at least 1 hour a day to work ON your business, instead of IN your business you will produce more leads and income.
Prospecting Time – When you can stay on the phone at least 3 hours a day you can have a 7-figure net income. This is not “chit-chat” time or walking around with your Bluetooth headset on. Prospecting time should be done in your office and focused on calling those interested in buying, selling, or even leasing. When you don’t have enough prospects to call, focus more time on marketing to generate more leads.
Appointment Time – Instead of meeting people at properties to show them homes, bring them to your office. Schedule time each afternoon to bring people in to discuss buying property. When you are focused on sellers, set listing appointments each evening. Make it a point to have new appointments daily.
Workout Time – Keeping a demanding schedule means having energy. Dedicate time each day (for most people it is the morning) to your workout. If you can’t hit the minimum of 60 minutes, consider dedicating at least 30 minutes, the important part is to start.By creating a consistent schedule you will gain more free time and earn more. The more you control your schedule the more FREEDOM you will enjoy.Discover a complete short sale marketing system that you can run each day as part of your schedule.